Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
HR Analytics & the Employee Experience
San Francisco | August 1 - 3
View Agenda, Pricing, & Registration Details
View analytic
Tuesday, August 1 • 8:00am - 10:00am
WORKSHOP A: How to Build Unique Communication Campaigns That Drive Participation: An Audience-Centric Approach to Engagement
Intactic

Sign up or log in to save this to your schedule and see who's attending!

Feedback form is now closed.
As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. The audience-centric approach employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.
 

In this comprehensive and hands-on workshop, you will leave with tools to help you:

 

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Founder & CEO

 Intactic

Speakers
avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic
As a recognized expert in employee engagement, branding and strategic internal communications, Preston leads strategy development and employee experience design programs within some of the most reputable companies in the world. He is an energetic and creative leader who is intimately involved in all aspects of the Intactic... Read More →


Tuesday August 1, 2017 8:00am - 10:00am
Ensemble Room, Lobby Level, Hotel Adagio 550 Geary Street, San Francisco, CA 94102